The Jö card becomes digital: How to save you shopping from June!

The Jö card becomes digital: How to save you shopping from June!

Wien, Österreich - The Jö Bonus Club begins a comprehensive digital transformation that comes into force on June 2, 2025. In the future, membership will be completely switched to an app, as ots.at. Customers can easily register with their email address and their date of birth without additional personal information such as names or addresses. This measure not only serves to simplify, but also to reduce paper and plastic.

In the past, since 2019, members of the Jö Bonus Club have saved over 1.05 billion euros through discounts, and in 2024 the savings were over 130 million euros. The step towards digital membership is part of a larger plan that also promises to save around 40 tons of paper in 2025. The JÖ app integrates all the advantages, discounts and coupons, which enables centralized use.

conversion and advantages of digital membership

The managing director of the Jö Bonus Club, Nikolai Scheurecker, announces the greatest renovation since the program was founded in 2019. From June 2, new members can only join the app and automatically receive a digital membership card. Existing members have the opportunity to easily switch their membership to the digital variant. In this changeover, all personal data such as gender, last name and postal address are deleted to ensure data protection, which users are more and more conscious, as well as today.at.

plastic cards remain valid; Users who do not want to participate digitally have the option of receiving a plastic card on request. This flexibility in the changeover is also intended to serve inclusion. Talks with associations, including the Vienna Pensioners' Association, are already running to develop special solutions for fewer technology -savvy customers.

digital trends in retail

Digitization in retail, as it is explained by Handelsblatt.com, offers numerous advantages. Efficiency increase and an improved customer experience are just a few of the positive effects. The JÖ app is not only used here to manage discounts, but also to expand the range of the brand. Automation could not only reduce costs, but also simplify the processes at the cash register and make the purchase process more stress -free.

To make the transition easier, the Jö Bonus Club plans to expand the app to expand simple video games in order to motivate users. This could strengthen the binding of the members and increase interaction with the app. At the same time, digital focus is on a contribution to sustainability, which is why the switch to digital solutions is regarded as meaningful and future -oriented decision.