Father's Day 2025: Chocolate trumps flowers - gifts in change!

Father's Day 2025: Chocolate trumps flowers - gifts in change!

Wien, Österreich - On June 8, 2025, the Austrians celebrate Father's Day, but the gift statistics show a significant decline compared to the previous year. According to oe24 only 52 % of the Austrian population to give away something for Father's Day-a decrease of 11 % compared to 63 % in 2024. The average expenditure per person increases from 61 to 73 euros, which leads to total sales potential of around 180 million euros.

The difference between Father's Day and Mother's Day is remarkable: While this year's Father's Day could generate sales of 180 million euros, Mother's Day earned the trade around 270 million euros. Statistics show that the top gifts for Father's Day 2025 chocolate, chocolates and sweets (12 %), vouchers (10 %), non-material gifts and excursions (9 %), restaurant visits (9 %) and alcoholic beverages (7 %) are.

regional differences and expenses

The pending will varies greatly between the different regions of Austria. In Upper Austria and Salzburg, people spend the most with 90 euros per capita. In Vienna, the average is 72 euros, while in Tyrol and Vorarlberg 69 euros and 67 euros are spent in Lower Austria and Burgenland. Styria and Carinthia have the lowest expenses with 60 euros. These are the results of a from OTS Market research institute Repubblika.

in Vienna, one of the largest cities in Austria, show survey results from Chamber of Commerce Vienna that 49 % of the Viennese plan to give their father a gift. However, the average expenditure per person is only 49 euros, which clarifies the regional differences in the expenditure again. The Viennese most frequently gave their own father (72 %), followed by (married) partners (23 %).

gift trends and expectations

A remarkable trend is the increasing focus for time together instead of material gifts. Many fathers especially want time with their family. Popular gifts include restaurant visits (21 %), homemade (20 %) and vouchers for joint activities (18 %). The surveys show that 44 % of the respondents are satisfied with the importance of the Father's Day, while 27 % believe that he could find more attention.

Overall, Father's Day in Austria is an important sales driver in retail. The forecast total turnover for the city of Vienna is around 41 million euros, which means an increase compared to the 35 million euros in the previous year. Despite the reduced number of recipients, Father's Day remains an occasion on which people give their fathers appreciation.