Europa-Park is expanding secretly: New branch in Lucerne opened

Europa-Park is expanding secretly: New branch in Lucerne opened

The operators of the European Park in Rust have recently taken a rather unexpected step by secretly opening a new branch in Switzerland. This development has so far remained largely unnoticed, but the Mack family, which is behind the popular amusement park, has great ambitions for the future.

As reports as the Luzerner Zeitung , the new branch in Lucerne will not only be responsible for marketing in Switzerland, but also for Austria and Italy. The team is currently small, but is planning a significant expansion. "Nobody actually knows that we are there," explains Leah Borer, the office manager, and thus indicates the discrete nature of this expansion.

big plans behind the scenes

After the considerable losses in sales during Corona pandemic, the Europa-Park has taken remarkable steps to get back on track. In 2022 the innovative Eatrenalin restaurant was opened and the Tesla-Echterbahn "Voltron Coaster" recently inaugurated. These successes indicate the comeback of the park and at the same time open new opportunities for the Mack Group.

The company plans to use its previous experience in various areas, such as Virtual Reality (VR) to offer extensive solutions in the area of entertainment. These "overall entertainment" should have shopping centers and hotels as possible customers in particular. The idea is to combine the creative experience of the Mack empire from the roller coaster construction with new digital entertainment offers. according to the Lucerne newspaper Platform that could act as a "Netflix for amusement parks".

The team in Lucerne, which currently consists of five people, is expected to grow in the coming months, while the operators are further expanding their vision. "Here the experience of the Mack family from the construction of roller coasters is combined with new entertainment ideas from the digital area," said Borer. This could mean that in the future the fascinating offers of the Europa-Park can also be experienced in very different locations, such as in congregations or shopping centers.

The digital future

The goal is to transfer the popular functions of the European park, including technical innovations, to wider platforms. Michael Mack, the park boss, emphasized that the company wants to develop new ways of entertainment not only in Rust, but also outside. This brings the Mack family to the top of the digital entertainment and could revolutionize the amusement park market.

The latest developments show that the Europa-Park not only stays on the home area in Baden-Württemberg, but also increases in influence across the borders, especially with the secret location in Lucerne. This could be an exciting turning point for the far-reaching plans of the Mack family and the future of leisure activities. Many are now looking forward to how this expansion will develop and what further rushes will come to visitors in the coming years.

The entire offer of the European Park is also becoming more and more exclusive, which means that potential customers have the opportunity to rent the amusement park for private occasions, even if this remains priceless for most.

The growing activities of the European park in Switzerland not only seem to strengthen the influence of the park, but also to promote innovative ideas in the area of entertainment. These could take a significant position in the amusement park industry and set new standards.