New wine marketing training at BHAK Neusiedl: One step into the future

New wine marketing training at BHAK Neusiedl: One step into the future

The Federal Trade Academy and Federal Trade School in Neusiedl am See has announced an exciting innovation: From the school year 2025/2026, a new training focus entitled "Wine Marketing and International Business Activities" is offered. This Initiative aims to impart practical experience in the field of wine industry to the students.

In a solemn presentation recently in the Salzl Seewinkelhof winery in Illmitz, the details of this cooperation between the school and the Neusiedlersee association were presented. The local wine industry has played an important role here by supporting the content orientation of the new program. The focus should not only bring the students closer to the theoretical knowledge of wine marketing, but also practical skills for international business activities.

new exercise company

A central component of this training module is the foundation of a practice company called Vinoro Wein GmbH at the school. This virtual company will enable students to put their theoretical knowledge into practice and gain valuable experience in wine marketing. The exercise company offers an authentic environment in which the students can learn how to work with wine and what challenges are to be overcome.

This decision was supported by Education Councilor Mag.a (FH) Daniela Winkler and other leading personalities from the region. Together they explained the importance of this new training focus in today's economy. The training in the field of wine marketing is particularly relevant, given the important role that the wine industry plays in the region, and offers the students the opportunity to get involved in a growing and dynamic sector.

With such a program, Bhak/Bhas Neusiedl am See reacts to the requirements of the labor market and helps the students to prepare for their professional future. The combination of theoretical knowledge and practical application in such a specific area as wine marketing represents a valuable addition to the existing educational offer.

This initiative is supported by experts from the wine industry who want to bring in their knowledge and experience in class. The cooperation with the Neusiedlersee DAC association is another step towards close cooperation between educational institutions and the economy, which ensures that the training remains modern and market -friendly. In order to learn more about this innovative project, the report become .