Revolves about the solar power campaign: a coincidence or targeted advertising?

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Enthüllung: „Krone“ und Burgenland in Schleichwerbung für gemeinsame Firma verwickelt? Fehlende Transparenz und fragwürdige Berichterstattung aufgedeckt. #Medienethik #Schleichwerbung #BurgenlandEnergie
Unveiling: "Krone" and Burgenland involved in accordance with corners for common company? Missing transparency and questionable reporting uncovered. #Medienethik #Cliche advertising #burgenlanden energy (Symbolbild/DNAT)

The "crown" and the state of Burgenland: suspected of being creep advertising?

In an unusual turn, the mass sheet "Krone" may have uncovered a questionable connection to the jointly operated company with Burgenland Energie AG. The fact that the sheet actively advertises for a solar company that is in connection with the energy company raises more questions.

The editor -in -chief of the "Krone", Klaus Herrmann, proudly announced the "Krone Sonne" campaign in the Sunday edition in the Sunday edition, which officially started on June 12, 2022. Environmental protection has always been a central concern for the founder Hans Dichnd, but the transparency in reporting on solar energy leaves something to be desired.

Reporting on solar power from June of this year was difficult to distinguish from advertising in some cases, which the critics called on the scene. It seems as if the boundaries between objective reporting and self -promotion are blurring.

The assumption that caution is operated here could not be out of air. Readers are increasingly sensitized to such practices and demand more transparency in the editorial line.

Source: www.falter.at