Burgenland in shopping fever: big expectations for the Black Friday 2024!
Burgenland in shopping fever: big expectations for the Black Friday 2024!
The hunt for bargains has started: shopping enthusiasts across Burgenland and beyond, and beyond the Black Friday, which traditionally heralds the Christmas business. According to the trade association, sales of around 400 million euros are expected nationwide this year. Interestingly, the Burgenlanders are planning the fourth expenses in Austria -wide comparison this year, despite a general austerity course.
The Black Week around the Black Friday on November 29th is just around the corner-the largest shopping event of the year. The trade association has determined by the consumer check that 98 percent of the respondents are informed about the campaign days. They have already used 70 percent or plan to do this for the first time this year. Women and people under the age of 40 are particularly interested in these shopping days.
In terms of expenses, the Burgenlanders are on average 263 euros for Black Friday and Cyber Monday actions. This value is just below the Austrian average of 265 euros. Interestingly, 80 percent plan to buy Christmas presents - as many than ever before. Inpatient trade has reacted to the increasing popularity of Black Friday, as over half of the respondents indicate that they want to buy both online and on site.women prefer clothing, perfume and cosmetics while shopping, while men are more interested in technical devices. According to retail spokesman Rainer Will, the upcoming Christmas business is crucial for the industry, which has been struggling with declining sales in recent years. The online competition from the Far East remains a challenge for domestic trade.
Source: www.meinbezirk.at
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