Bosch in Austria: decline in sales, but innovation boost remains!
Bosch in Austria: decline in sales, but innovation boost remains!
On May 27, 2025, Bosch published its business figures for 2024 in Austria. The group achieved sales of 1.25 billion euros, which corresponds to a decline of 9.4 percent compared to the previous year. This decline is due to the worldwide stagnating automotive market and market weaknesses in various industries. Despite these challenges, the number of employees at Bosch in Austria is 3,366.
In the course of the changes, Bosch invested around 200 million euros, around 16 percent of sales, in research and development. This shows the company's endeavor to remain innovative even in a difficult economic environment. Compared to the previous year, investments in Austria have increased by 44 percent to 32 million euros, which underlines the importance of the country as an important F&-Center within the Bosch Group. The investments flowed into the development of a methanol infrastructure on the manufacturing location Hallein and the expansion of the hydrogen infrastructure at the Linz Engineering Center.challenges and uncertainties
for 2024 Bosch expects a challenging economic environment with high uncertainties. Above all, potential additional tariffs and infrastructure packages could burden the economic prospects. At the beginning of the year there was a slight improvement in the economy in Austria, but since March, increased insecurities have been dampening the expectations of economic development. In the first quarter of 2024, the sales of the Bosch Group in Austria were still below the previous year's level, which is why no specific sales forecast can be submitted for the full year.
Even on a global level, Bosch faces challenges. According to Bosch Presse The total turnover of the Bosch Group was 90.5 billion euros in the financial year, with the proceeds from 1 percent Last year. The operative EBIT return was 3.5 percent. Bosch follows the 2030 strategy to increase competitiveness and to be one of the leading providers in important markets by 2030.
investments in innovation and technology
The Bosch innovation strategy focuses, among other things, on technologies to combat climate change. The group is aiming to generate considerable growth through innovations in the field of electromobility, hydrogen technology and sustainable technologies. The purchase of the heating, ventilation and air conditioning business of Johnson Controls and Hitachi for around $ 8 billion is planned. These takeovers should strengthen Bosch's market position in these segments.
Another example of the innovative strength of Bosch is the development of a cryopump to compress hydrogen, which should enable large trucks in just ten minutes. Around 5,000 AI experts are working to implement artificial intelligence in products and processes in order to improve efficiency and services. The sales with software and services should increase to over 6 billion euros by 2030, whereby the main part in the mobility area is to be generated.
While Bosch has a slight sales growth in North America and Asia-Pacific, the company in Europe is faced with a decrease of 5 percent. However, the headquarters in Austria are still valued as a key location for research and development, which also promises long -term positive perspectives.
Overall, Bosch is determined to master the current economic difficulties and to meet innovations with the challenges of the future. Bosch Presse emphasizes that an economic increase of 2.5 percent is expected for 2025, which should also improve the competitive situation.
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