Bat Austria is committed to strict youth protection and smoke -free future!

Bat Austria is committed to strict youth protection and smoke -free future!

on today's World Nut Rauma Day, May 28, 2025, British American Tobacco (BAT) Austria given a clear commitment to the protection of minors in the area of tobacco and nicotine products. The company supports regulations that prevent minors from gaining access to these products. BAT has also known for a voluntary obligation to take into account the strict guidelines in advertising, sales and design of nicotine bags to protect the youth.

Aziz Aliev, Country Manager at BAT Austria, emphasizes that responsible practices for minors are of high priority. Dr. James Murphy, director of research and science in the BAT Group, emphasizes the importance of alternatives with a lower risk profile for adult smokers. BAT is committed to access to smoke-free products such as e-cigarettes and nicotine bags that produce fewer pollutants than burning tobacco.

smoke -free Sweden as a model

As a positive example, Bat names the country of Sweden. Numerous smokers have switched to Snus in the past 30 years, which has led to a smoking prevalence of only 5.4 %. These successes are also due to the official assumption of damage minimization by the Swedish parliament, who want to make Sweden . Under the already low smoking rate of 5.3 %, the adult smoking rate born in Sweden is below the 5 % threshold.

In public health policy, Sweden has anchored damage minimization as a priority and introduced a risk -based tax system that lowers the tax on Snus and increases the tax on cigarettes. Sweden also records 41 % fewer cancers and 44 % lower tobacco -related mortality compared to the European average. According to estimates, these successes could also be transferable to the EU; Scientists believe that 3.5 million human lives could be saved if similar results are achieved in Sweden.

European framework conditions

In the context of combating tobacco consumption, EU measures that are checked by evaluations. These evaluations assess existing political measures, programs and legal provisions regarding their effect on the smoking rate. The plan pursues the goal of only having 5 % of the population as a smoker by 2040, while the current smoking rate in the EU is around 25 %.

It is an intermediate destination to reduce tobacco consumption by 30 % compared to 2010, which corresponds to a smoking rate of around 20 %. It is expected that these measures will provide positive developments in the field of public health together with the efforts of the member states, such as Sweden. In conclusion, it should be noted that Bat Austria emphasizes the importance of an advanced regulatory system. At the same time, the company calls for global cooperation to promote a smoke -free future and to ensure the protection of minors. The rollout of your platform OMNI ™ is intended to strengthen the dialogue by reducing the harmful effects of tobacco consumption.