Austrian Airlines: Flight attendants become wine specialists for Business Class!

Austrian Airlines: Flight attendants become wine specialists for Business Class!

Austrian Airlines recently started a remarkable initiative to improve the service offer in Business Class. Over 100 flight attendants were trained in cooperation with Austria Wein Marketing GmbH (ÖWM) for "Austrian Wine Experts". This measure aims to improve the flight experience for passengers, especially with regard to the careful selection and the service of wine during the flights. From 2026, at least one wine specialist will be on board on each long -haul flight to offer the guests first -class wine consulting. The number of certified wine experts is expected to grow to around 250, which corresponds to around 10% of the total cabin crew

The training of the flight attendants includes several modules that deal with various aspects of the wine, including wine knowledge, sensors and tasting as well as service and communication. This comprehensive training enables the flight attendants to offer the passengers well -founded information about growing regions, wine categories, food combinations and professional wine consulting. Danish Mann, CEO of Austrian Airlines, emphasizes the importance of this training for service quality.

recognizable quality through special awards

The graduates of the training carry a special badge in the form of a banderole that is reminiscent of an Austrian wine bottle. You will also receive a name tag that clearly shows your qualification as a "Austrian Wine Expert". These measures not only contribute to the recognizability of the experts, but also to the appreciation of the Austrian wine culture, which Chris Yorke, managing director of the ÖWM, considers to be central to the identity of the country. Networking with the wine sector is reinforced by participating the experts in further training and wine tasting fairs.

The development of Austrian Airlines's service is not new. As early as April 2023, Flying bosses were introduced on long -haul flights, which are responsible for the preparation and presentation of high -quality dishes. In addition, a new culinary concept will be sought by 2026, which should continue to improve the gastronomic experience.

wine marketing as a key competence

The partnership between Austrian Airlines and the ÖWM reflects a broader tendency in the (wine) economy. Educational initiatives such as the study course of wine marketing and management at the Heilbronn University of Applied Sciences aim to train experts and managers who can react to the challenges of the industry. The focus of the studies, including oenology, marketing and business administration, are crucial to understand and operate the needs of the changing market.

The knowledge of the students is used directly in the real world through practice -oriented courses and cooperation with companies. This strengthens the connection between theory and practical know-how, which also includes the objectives of the Austrian Wine Experts-an integral element of stewardessen training that guarantees high service quality on board Austrian Airlines.

kosmo , Austrian wings , HS Heilbronn