Amazon quits the access program: What does that mean for customers?

Amazon quits the access program: What does that mean for customers?

Amazon announces the end of its popular "Prime Wardrobe" sample service, which enabled Prime members to try clothing comfortably at home. As of January 31, 2025, this service will be discontinued worldwide. From now on, customers can no longer try on their textiles before buying. The reason for this step is economic considerations and the company's decision to rely on artificial intelligence (AI) in order to develop virtual rehearsals and personalized size recommendations. As 5min.at , the service since 2017 has been a popular function among prime customers that were able to return six selected items free of charge within seven days if they did not like or did not fit.

Amazon pursues the goal of reducing the return costs that can arise from damaged or dirty items. The new strategy could offer some advantages, but it remains to be seen whether the users want to do without the tried and tested possibility of trying on clothing directly. "Prime: Try first, then pay" was the slogan that attracted many buyers. The background to this decision is also the growing popularity of AI-based alternatives, as improvements in size adjustment and optimized size tables, such as Kleine Zeitung . For customers, however, the legally regulated right of return persists, even if the additional function of the sample service is lost.