Red alarm level: Companies in Europe poorly prepared for accessibility!

Ein neuer Bericht zeigt, dass viele europäische Unternehmen unzureichend auf den European Accessibility Act vorbereitet sind, bevor er am 28. Juni 2025 in Kraft tritt.
A new report shows that many European companies are insufficiently prepared for the European Accessibility Act before it comes into force on June 28, 2025. (Symbolbild/DNAT)

Red alarm level: Companies in Europe poorly prepared for accessibility!

A new report by Evinced shows that most European companies are not sufficiently on the are prepared. This guideline, which comes into force on June 28, 2025, obliges companies, products and services to be barrier -free. The study is based on a survey that was carried out among 120 European companies in April and May 2025.

The results are alarming: only 27 % of the companies state that they feel completely prepared. 45 % are reasonably ready, while 28 % are either unprepared or not prepared at all. It is particularly worrying that only 19 % of the companies, which are "fully prepared", have transformed their product development processes in such a way that future accessibility problems can be avoided.

Need to integrate accessibility

CEO Navin Thadani emphasizes that accessibility is not a "check-the-box" task, but part of the overall corporate and product development process. In fact, 84 % of companies plan to take measures to improve accessibility this year by using special teams, tools and training courses. Nevertheless, many unprepared companies focus primarily on renovation projects and audits without sufficient resources.

These companies are smaller on average and do not expect great progress in the next few years. This applies especially to companies that do not have to participate directly in the EAA implementation. This guideline, which must be implemented by national legislation in the individual EU member states, also affects companies outside of Europe that are active in the EU.

scope of the guideline

The meisten-e- company-nicht-sta-auf-den-european-accessibility-bered--sind Member States to ensure that the entire online trade is designed to be barrier-free with exceptions for small companies. The guideline also extends to hardware systems such as computers, smartphones and payment terminals as well as banking services, electronic communication and access to audiovisual media. Further obligations apply to the barrier-free design of e-books and passenger transport services.

As the Evinced study shows, there is still a lot to do to meet the requirements of the EAA and to create digital experiences. Companies that now invest in scalable processes, training courses and tools are better positioned to be successful in the future.

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