Future of agriculture: digital revolution in direct marketing!

Future of agriculture: digital revolution in direct marketing!

Laimgrubengasse 10, 1060 Wien, Österreich - Digitization is changing the world of direct marketing for agricultural products in Austria! As part of the “Future Direct Marketing Lower Austria: Digital, Innovative, Cooperative”, the Lower Austria Chamber of Agriculture and other partners research innovative sales channels in order to offer new ground for agricultural companies. Vice President Lorenz Mayr and Johann Höfinger, chairman of the state association for peasant direct marketers, said that alternative sales channels, in particular contactless digital sales channels and the use of sales machines, are becoming increasingly important. These developments are essential to meet the changing requirements of the market, since traditional sales sales are no longer sufficient.

new sales channels in the upswing

The tried and tested sales strategies include sales via online platforms, web shops and of course the use of machines that enable flexible access to products. Already eight percent of direct marketers use machines as a sales route, whereby they offer an attractive solution to sell around the clock without personnel costs. Experiences show that customers appreciate the shopping facility in nature, which makes automatic sales particularly popular in court associations. In this way, customers can see where their products come from, such as fresh sheep cheese in the area of ​​the sheep pasture, which illustrates the reference to production, according to a report by Lko.at.

The Chamber of Agriculture has developed comprehensive consulting documents to help companies with digital transformation. This includes helpful information on online marketing, goods management management and the legal framework for the operation of automatic sales machines. The right choice of location and the hygienic requirements are crucial to ensure the quality of the products. The use of machines requires careful consideration regarding your equipment, including cooling options and a clean environment to avoid contamination.