Fashion revolution: H&M fetches Glenn Martens for spectacular collection!

Fashion revolution: H&M fetches Glenn Martens for spectacular collection!

An exciting chapter in the fashion world takes shape! H&M announced the upcoming partnership with Glenn Martens today, the creative head behind Diesel and once at Y/Project. This collaboration provides excitement, because Martens is known for his disruptive designs, which offer a brave, punk approach to fashion. Originally at the top of Denim brands, he managed to transform the time-honored fabric species into portable works of art through creative patchwork designs. His previous successes, including a unique fashion show that went into a rave party, brought him a loyal fan base, especially among the younger generation of fashion enthusiasts. Harper’s Bazaar On the exciting development.

A new look at designer collaborations

The collaboration with Martens becomes an important premiere for the designer, who has worked so far without his own brand. His goal: to cause a sensation with his name on a label. This partnership coincides with the 20th anniversary of the designer collections at H&M at the same time. In order to do justice to this milestone, old-fashioned pieces in the vintage style have returned to the shelves, which is reminiscent of the stylish past and the newly discovered sustainability. Today. With its first collection under the H&M flag in autumn 2025,

martens will come onto the market-a release that both fashion connoisseurs and the general public await. It is speculated that the collection will be strongly focused on Denim, a material with which Martens already celebrated great success. The collaboration promises not only innovative designs, but also a new era in which high fashion is made accessible to many.