Future of Austrian journalism: AI as the key to diversity!
Future of Austrian journalism: AI as the key to diversity!
The future of the media landscape in Austria faces massive changes! In an interview, Wolfgang Struber, Managing Director of RTR Media, spoke in detail about the challenges that the domestic media market faces. The urge to digitize has changed the media use of the Austrians: dramatically on the inside; More and more people are using digital platforms and consumption behavior increasingly deviates from traditional media. The funding applications for the transformation fund of the RTR exceeded the funds by 70 percent, which underlines the urgency of investments by media houses in order to be able to exist in international competition. "We stand for competition and media diversity," emphasized Struber and referred to the need to secure quality journalism through targeted grants, such as Leadersnet reported.
AI as the key to revolutionizing the media
The use of artificial intelligence (AI) in media production is particularly exciting. A new study by RTR Media, which was presented at an expert conference, found that AI can not only herald a revolution in the production processes, but also represents an important tool in competition with large international platforms. Struber emphasized that the future use of AI will significantly expand the possibilities in media production. This change also harbors significant democratic dimensions, since the diversity and quality of the information offers could be affected. According to the study, which was carried out in cooperation with universities, there are both opportunities and risks that have to be carefully weighed up when implementing AI. These results were presented in a lively round of discussion, in which well-known experts shared their insights, such as "https://www.rtr.at/medien/aktuelles/publikations/newsletter_2024/2024_MTR_MES/VA_KI-Sudie_Medienwirtschaft.de.html"> rtr informed.The situation demands from the media houses that they network more closely and develop innovative approaches in order to meet the changed consumer landscape. This could include that new business models have to be developed in order to be able to survive in the digital age. The use of AI is increasingly indispensable in order to increase the efficiency of the production processes in addition to the quality of journalism. These strategic steps are necessary to meet the dynamic development in the media sector and to secure the basic democratic care of the population in the long term.
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| Ort | St. Pölten, Österreich |
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