Viennese advertising policy: Court of Auditors criticizes massive lack of transparency!

Viennese advertising policy: Court of Auditors criticizes massive lack of transparency!

The advertising policy of the city of Vienna is on the brink! In a recent report by the Stadtlachlungshof, the city government is criticized hard: According to Laura Sachlehner, media spokeswoman for the Vienna People's Party, politics is completely non -transparent and missed. The Court of Auditors has found serious defects in the documentation of the city's media campaigns. In particular, the examiners complain that Vienna has no recognizable overview of expenditure on media activities, agency services and their own media - a clear mismanagement that significantly limits transparency and control. This assessment is further reinforced by the careful processing of direct publications, as Sachlehner emphasizes, and is incomprehensible to many citizens.

Significant deficits in documentation

The investigation also showed that the city did not properly document the goals and target groups of its campaigns in 2019 and 2020. A concrete evidence of the extent to which media circuits served the need for information from the population is missing in the files. These alarming findings make it clear that both the responsible magistrate department 53 and city councilor Peter Hanke apparently have no overview of this critical information. The city development courtyard considers the lack of measures to be worrying, because only 30 percent of the recommendations given to improve advertising policy were implemented, while 70 percent remained open to what is considered shameful.

The city tariff, which was founded in 1920 as a control office, examines the use of public funds in Vienna independently and without instructions and offers detailed reports and recommendations that are intended to support the city administration. This is taken up again in this context in order to illustrate how important compliance with safety regulations and the sensible use of tax funds for the Viennese, as can be seen on the Website of the Stadtrechnungshofs . Sachlehner emphasizes that the tax money of the citizens may no longer be wasted for the self -staging of the city government.