Election campaign 2025: Social media decide on Vienna's victory!

Election campaign 2025: Social media decide on Vienna's victory!

Wien, Österreich - The election campaign in Vienna is currently increasingly shaped by social media. As ORF reported, the importance of platforms such as Facebook, Instagram and Tiktok has increased considerably for the political strategies of the top Vienna. In particular, the SPÖ was able to assert a leadership position compared to the FPÖ through a strong online presence and over 900,000 interactions in the past twelve months, which only recorded around 300,000 interactions. This underlines the need for parties such as the FPÖ to act more strategically on social media in order to remain competitive in the upcoming election campaign.

social media strategies of the parties

Markus Zimmer, Managing Director of Buzzvalue, explains that social media is a crucial tool for mobilizing voters. Target group -specific address and appealing content are essential factors for success. While the FPÖ is strongly represented nationwide, it shows weaker results in Vienna. The Viennese Greens, on the other hand, keep pace with a more aggressive style of communication and are increasingly relying on emotionalization, a method that traditionally can be observed at the FPÖ, as noe.orf.at . Karl Mahrer, the chairman of the Wiener ÖVP, also experiment with Tikkok and tries to reach younger voters.

The election campaign runs into three phases: First, a community is set up, followed by the intensification of communication with concrete political content before the “attack” is started shortly before the election. This tactic is considered crucial to mobilize the undecided voters. According to wien.orf.at , the race for online presence is in full swing, and the Viennese parties have to do everything possible to maximize their reach by April 27th.