Election campaign 2025: Social media conquers the political world in Vorarlberg!

In Vorarlberg, the election campaign is becoming increasingly alive! For weeks now there have been conspicuous election posters everywhere, some of which want to convince with creative slogans and the faces of the candidates. The use of social media has also increased significantly. Political scientist Markus Rhomberg emphasizes that the parties are in the foreground in the upcoming community elections and the individual, not the parties. This is closely related to the strategies of the candidates, who also compete if their chances of the runoff elections are low to draw attention to themselves, reports vorarlberg.Af .

But not only in Vorarlberg the election campaign shifts to the digital spheres. In the upcoming Bundestag election campaign 2025, politicians also show their personal pages on platforms such as Instagram, Tiktok and Facebook. Robert Habeck presents himself at cooking, while Christian Lindner holds his morning for the voters. These new media formats are answered to the challenging circumstances of a winter election campaign that has to deal with less audiences in the classic street election campaign. A report by the Reuters Institute shows that more and more people find out about social media instead of using traditional news sources - a trend that has almost doubled in the past eleven years, which underlines the relevance of social media in political discourse, explains wdr.de .