Heidi Klum surprised: On Instagram up without in the L'Oréal shoot!

Heidi Klum surprised: On Instagram up without in the L'Oréal shoot!

Heidi Klum recently caused a sensation when she shared a provocative selfie in her Instagram story, on which she can be seen without seeing. The 52-year-old only presented herself in a nude panties and kept her arm protective in front of her cleavage. This photo comes from the preparations for a shoot that is planned for the cosmetics brand L’Oréal. Klum also posed in a blue shimmering glitter dress, which underlines artistic versatility and its influence in the beauty industry. According to the website Krone she mentioned in the past that she loves it to sun without sunbathing.

In her Instagram story, Klum not only showed her brave pose, but also presented a new make-up look that was later seen in another contribution. The various insights into their professional and private life-from make-up tutorials to personal moments such as the cream of her pos through her husband Tom Kaulitz-show how versatile and openly she appears to her 12.5 million followers. This type of interaction is part of the pressure, which social media exercise on the ideal of beauty, as well as the [influences of social media] (https://fastercapital.com/de/inhalt/schoenheits-und-kosmetik industry-the-Isfluke-von-social- Media-Media-Schoenheitstards.html) emphasize on beauty standards.

insight into the beauty industry

The beauty and cosmetics industry is increasingly influenced by social media. Platforms such as Instagram, Facebook, TikTok and YouTube significantly shape the perception of beauty. Users have access to a variety of beauty standards and trends, but often also have to deal with the pressure to correspond to unrealistic ideals. These ideals can lead to dissatisfaction and low self -esteem, since many people compare themselves with the idealized images.

Beauty Influencer and Blogger play a key role by setting new trends and influencing consumers' buying behavior. Your authentic and personalized recommendations are often just as much appreciated as personal advice. According to the study, which was published on the website Faster Capital , 74 % indicate that user generated content (user generated Content, UGC) influence your decisions. These forms of interaction create deeper customer loyalty and enable brands to promote diversity and inclusiveness in their campaigns.