Change of eating culture: This is how our food classics disappear!

Change of eating culture: This is how our food classics disappear!

The food industry is facing a dramatic change! According to a recent report by the GfK Consumer Panel Services, which is both Oe24 href = "https://www.sn.at/panorama/wissen/studie-diese-Lebensmittel-164409805"> Sn.at threaten to disappear from the supermarket shelves that are particularly popular with older generations. If classics such as lard, sauerkraut and coffee filters have been an integral part of nutrition for decades, the current trends show that younger generations are increasingly relying on herbal alternatives.

The report emphasizes that the generation shift is largely responsible for this change. Over 41 percent of lard sales come from the post -war generation, while Millennials and Generation Z together only make up 6 percent. The preference for animal products is hardly pronounced in these younger groups; Almost 50 percent of the under 42 year olds choose plant options. This has a direct impact on the popular side dishes, many traditional products are severely affected by the decline.

The decline in classics

These changed eating habits are alarming! If you consider that filter coffee, once an indispensable drink, becomes strongly unprofitable in young people, the change is even clearer. Over 75 percent of sales of products such as coffee filters are eliminated by older consumers, while the younger age groups are increasingly opting for trendy drinks such as Matcha and espresso. According to the study, these classic products could become “discontinued models of the culinary heritage of our grandparents” in the next few years. The generation of the reconstruction (born before 1952) is getting smaller, which is forced to the future of many of these foods.

It is clear that consumer habits change and that tastes are shifted. What are the consequences for our menu and the supermarket counter? A look into the future remains exciting - or should we say better, worrying! A rethink is necessary to preserve the diversity of our eating culture.