Billa relies on herbal enjoyment: tax relief for customers!

Billa relies on herbal enjoyment: tax relief for customers!

The food dealer Billa sets a strong sign for vegetable enjoyment and in January 2024 started all herbal drinks with VAT exemption to offer the customer: inside a financial incentive. This affects around 100 different products and is intended to ensure that the purchase of herbal alternatives becomes more attractive. "This measure is a clear step towards equality for vegetable and animal products in pricing", explained Verena Return, Head of Plant-Based Business Development at Billa, such as Billa. .

vegetable food not only gain popularity, but also experience a sudden increase in sales. Billa shows that every tenth milk is already a plant -based variant. In order to do justice to this development, numerous vegetable products were reduced at the prices of their animal counterparts. With a price reduction of up to 33 percent, Billa has an increase in sales and thus arises against the ongoing discussion about the higher taxation of plant milk, which is only 10 percent taxed at 20 percent, such as Today.at reported .

veganuary and other actions

On the occasion of the veganuary, Billa also organizes sales -promoting events and actions to strengthen awareness of herbal nutrition. The Billa Pflanzilla offers a comprehensive range with over 7,000 purely vegetable products and stands out as a European pioneer in the industry. On January 19 and 20, tastings and insights tours are planned with return, which promotes the direct connection between customers: inside and new plant developments. Furthermore, the Viennese tram station is made aware of the meanings of plant products by creative installations in the jungle look.

In the context of these initiatives, it can be seen that Billa, as a leading provider in Austria, not only addresses the demand for plant food, but also actively helps to redesign the price discussion in the food industry and to support the trend towards more sustainable consumer options.