Viticulture in crisis mode: opportunities through innovation and cooperation!

Viticulture plays a crucial role in Rhineland-Palatinate. It is not only considered to be a landscape -defining industry, but also as an important employer and identityist for the region. In view of a current sales crisis in this industry, close cooperation between everyone involved is required. Wine associations, the Chamber of Agriculture and the DLR (the Rhineland-Palatinate State Government) are central partners to master the challenges together.

Prime Minister Schmitt emphasizes the significant importance of the topics that are discussed as part of a seminar offer that has been organized by the Friedrich Ebert Foundation for over 30 years. This seminar includes the crisis of the winegrowing industry, the challenges of small businesses and cooperatives as well as the use of artificial intelligence (AI) and innovations in wine marketing on the agenda. It is also pointed out that Rhineland-Palatinate viticulture sees new products such as non-alcoholic wines and sect opportunities for further development.

technological innovations in viticulture

An important aspect of current developments in viticulture is digitization that aims to relieve the businesses of bureaucratic hurdles. The focus is on progress in pest control, automation and the use of drones. Schmitt demands a flexible and technology -open framework for AI to proactively address the challenges of the industry and to reduce existing bureaucracy.

In addition to the initiatives to support existing wine -growing companies, the future will also be invested in the future. The software developer Dirk Hübener from Ingelheim works on innovative data glasses that are to be used for the cut. This idea arose during a delegation trip from the Rhineland-Palatinate Ministry of Economic Affairs to Japan. The vineyard, a time -consuming and decisive task for wine quality, could be revolutionized by this technology.

The smart glasses should show uninfected forces cuts and enable them to carry out the work like experts. This collaboration between Hübener and the German Research Center for Artificial Intelligence (DFKI) as well as other partners such as the DLR Moselle and the ADD aims to start with the virtual vineyards by 2023 and thus further improve the quality of the Rhineland-Palatinate wine.

In addition, the branch allowance for young farmers was launched in order to provide over 10 million euros from EU budgets for start-ups in agriculture. This help is offered in particular in times of crisis, such as frost damage, the particularly affected regions near and Moselle are in focus, such as reported.

The connection between tradition and innovation could be the key to coping with the current challenges for the Rhineland-Palatinate viticulture. With a clear focus on technical progress, an attempt is made to strengthen the industry for future generations and to adapt to the changing markets, such as International.rlp.de