Trust lost: Greenpeace uncovers deceptive quality marks!

Trust lost: Greenpeace uncovers deceptive quality marks!

The environmental organization Greenpeace has published alarming results on food quality labels. A comprehensive study of 42 of the most well-known seals shows that more than a quarter of these signs are untrustworthy. What is particularly worrying is that over 60 percent of those surveyed are concerned about greenwashing when shopping in the supermarket, as shown by a current survey by the market research institute Integral on behalf of Greenpeace. Consumers are increasingly losing trust in the sustainability promises of these quality marks. Against this background, Greenpeace is calling for more clarity and transparency through its revised “Sign Tricks” quality mark guide. According to Melanie Ebner, agriculture expert at Greenpeace, clear, reliable information is essential for sustainable decisions. OTS.at reported that particularly well-known seals such as the MSC and RSPO can have a negative impact on environmental goals.

In addition, the survey shows that consumers primarily trust the AMA quality mark, which more than 70 percent of those surveyed spontaneously mentioned. However, this is misleading because conventional products under this seal often do not have the ecological impact that buyers hope for. Nunu Kaller, consumer spokesperson at Greenpeace, criticizes the AMA's marketing strategies, which convey an image of natural farming, even if genetically modified feed is still permitted in animal husbandry. This means that many consumers are unknowingly confronted with genetic engineering in the belief that they are buying high-quality products, warned Kaller. More details on these results can be found in an article on Greenpeace.at.