Winter season in Lower Austria: Overnight stays rise strongly!

Winter season in Lower Austria: Overnight stays rise strongly!

The winter season in Lower Austria started with astonishing increase in the overnight stays! Michael Duscher, Managing Director of Lower Austria advertising, reported that between November 2024 and January 2025 the number of overnight stays rose significantly compared to the previous year. In November, an impressive increase from 6.5 percent to 484,000 overnight stays was recorded, followed by an increase of 4 percent in December, which comes out to 456,700 overnight stays. In January 2025, the overnight stays remained 1.6 percent above those of the previous year, which results in a total of 1,354,700 overnight stays and an increase of 4.1 percent for the first three months of the winter season, according to the evaluation of noen.at

foreign guests drive growth

The increase in overnight stays from abroad, which increased by a whopping and writing in December 2024, is particularly striking. This corresponds to an overall increase of 3.8 percent among international guests, as can be seen from other analyzes of aviation.direct . Despite the challenges, such as the flood crisis, the total number of overnight stays for the tourism year 2024 remained almost stable with 7.32 million and only recorded a decrease of 0.3 percent compared to the previous year. The Governor Johanna Mikl-Leitner emphasizes that the cultural program "Culture St. Pölten 2024" contributes to the positive development of tourism.

In order to continue the trend, Lower Austria wants to invest in culinary delights, hiking, cycling and culture in the coming years. This is intended to further increase the attractiveness of the region as holiday destinations. In addition to the tourist initiatives and campaigns to promote the inn culture, the introduction of new festival formats also plays a key role in the positive development of the overnight stays, says Michael Duscher.