Election campaign 2024: Candidates rely on creative posters and economy!

Election campaign 2024: Candidates rely on creative posters and economy!

The upcoming elections in Linz are already throwing the first shadows, especially after the surprising resignation of the previous head of the city Klaus Luger (SPÖ). The new candidate will take over the office for about two and a half years. The SPÖ candidate and executive vice mayor Dietmar Prammer remains rather smelly with regard to his campaign budget. Although Prammer can be seen less in the city in large format, his light posters are present everywhere. However, he states more economical than wanting to act than the ÖVP, reports orf.at .

The competition does not sleep. ÖVP Vice Mayor Martin Hajart shares this reluctance to campaign costs and only wants to reveal details when all parties are transparent. However, his conspicuous posters in purple, which are reminiscent of detergent advertising, appeared early. The FPÖ candidate Michael Raml also keeps information about the expenditure under lock and key, but admits that the campaign costs will be "in the low area". The numerous large -format posters of the FPÖ, which were pinned to the walls from the beginning of December

political communication through posters

election posters are a key element of political communication. A famous quote from Loriot aptly describes her: "The best place for politicians is the election poster. There it is sustainable, noiseless and easy to remove." This retarded view of political poster art shows how soon the election posters of the 19th century were anchored in public space and became an important form of communication. Historical posters, such as those of the SPD from 1932, urgently document the political currents of their time and emphatically warn of the dangers of extremism, as in the era of National Socialism, report experts in the German digital library .

Compared to the flowering period of political posters, their role has changed today, but they remain a crucial tool to achieve voters. The history of these posters not only reflects the political events of their time, but also the culture and emotions of a nation. It remains to be seen to what extent the upcoming election posters of the Linz candidates will continue this tradition and address the voters while the election campaign picks up speed.