Sasa Popovic: The legacy of a music pioneer and heartbeat of Balkan music

Sasa Popovic: The legacy of a music pioneer and heartbeat of Balkan music

Novi Sad, Serbien - Sasa Popovic, a dazzling icon of the Serbian show business, died on March 1, 2025 after a short, serious illness. The Popovic, born on April 24, 1954 in Novi Sad, leaves an impressive legacy in the music industry of the Balkans. Already in his youth he discovered his passion for music, supported by his musician. His breakthrough came with the founding of the folk music group "Lira Sou", which later became known as "Slatki Greh" and celebrated international success. Popovic was particularly famous for the TV show "Zvezde Granda", which he launched in 2004, and with his unique moderation shaped the music competition, which opened a lot of musicians. He also founded the production company "Grand Production" in 1998 and started the television station "Grand" in 2014.

personal life and influence

Popovic led a happy marriage to singer Suzana Jovanovic, with whom he had a daughter, Aleksandra. As a visionary in the music scene, he will always be remembered as a sponsor of countless talents. His life's work will continue to inspire many artists who enrich the music landscape of the Balkans. But while Popovic built his career, his daughter Aleksandra Popovic fights in the glamorous but challenging world of modeling.

The 19-year-old Aleksandra, who grew up in Urdorf, Zurich, is watching the dream of starting a career as a model. After training as a medical practice assistant, she immediately moved to Milan to gain a foothold in one of the most challenging fashion metropolises in the world. According to an interview, Aleksandra reports about her daily fights: "Sometimes there are two, sometimes seven, times ten castings a day." The competition among the models is extreme, and it describes the mood at castings as anonymous, with hundreds of girls who compete for the same job. Despite the challenges and psychological stress, she remains optimistic and plans to apply for the show "Switzerland’s Next Topmodel", as Weltwoche

Aleksandra is aware that the pressure in the model business is high, but it remains determined: "I am changeable, my character is my strength." In the middle of the challenges, she hopes to become the next big face of the fashion world one day while she keeps up her father's legacy in the entertainment industry and seeks her own identity.