Pharmacist association starts offensive for gen Alpha: The future of teaching!
Pharmacist association starts offensive for gen Alpha: The future of teaching!
The personnel campaign of the Austrian Pharmacist Association (ÖAV) will go into the next round in 2025 and has achieved impressive success in previous years. The focus is now on generation Z and the upcoming generation Alpha. This future-oriented strategy aims to significantly increase the awareness of teaching on the pharmaceutical and commercial assistance (PKA). As early as 2023, the ÖAV was able to increase the attractiveness of the PKA teaching, so that it is one of the five most popular apprenticeships in girls, such as ots.at reports .
Last year, the awareness of the PKA teaching rose by six percentage points to a total of 66 percent, while interest in studying in pharmacy grew by six percentage points to 77 percent. The special focus on digital platforms such as TikK and Instagram has achieved a range of 142 million visual contacts, as Oeaz.at . There have never been so many learners in PKA teaching like 2023-an increase of 4.7 percent compared to the previous year, which underlines the urgency of the measure: the shortage of skilled workers in the health industry remains a major challenge.strategy and measures for 2025
The upcoming campaign is supplemented by target group-specific content and innovative online tools. Measures such as competence -based recruiting and cooperation with schools and educational institutions were identified as key strategies. "We have to pick up the boys from their living environments," emphasizes Alexander Hartl, Vice President of the ÖAV. With planned actions and trade fairs, the 2025 campaign will also be increasingly looking for presence in the physical world to continue to be interested in a career in the pharmacy.
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| Ort | Laimgrubengasse 10, 1060 Wien, Österreich |
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