Sport 2000 Austria: Revolution in partner management started!

Sport 2000 Austria: Revolution in partner management started!

Österreich - On June 1, 2025, Sport 2000 Austria started with a comprehensive realignment that aims to develop a significant further development of the retail service organization. The managing director Irina Andorfer emphasizes that a modern understanding of dealer, brand and consumer relationships is the focus of this Transformation. A central element of this restructuring is partner management that will replace the classic shopping area.

Sport 2000 Austria focuses on efficiently integrating partners and promoting strategic cooperation that are based on trust and exchange. These new approaches aim to connect dealers: interior and brands more closely and at the same time define clear responsibilities. The organizational structure is optimized by creating an internally oriented unit for HR, finance, IT and back office as well as an external unit for partners and retail management, marketing and sport 2000.

detailed structure and goals

The new structure of Sport 2000 Austria enables the market presence to expand and to gain access to new target groups. These measures are decisive in sales and customer relationship management (CRM) in order to build successful cooperation with distributors, resellers or strategic alliances. Partner Management has proven itself as a basic element that monitors the performance and increases efficiency. The implementation of modern partner portals plays a key role here to ensure transparent and efficient cooperation, as Hangar 13.

The redesign of the partner management also includes innovative approaches to the use of CRM systems. These systems offer important tools for the central management of partner data and to analyze partner service. In the B2B environment, partners are often considered an essential part of the sales channels. This not only leads to an extension of the range, but also enables efficient optimization of processes.

partnership as a new mindset

Andorfer describes partner management as a new mindset that promotes partnership thinking and close relationships. The challenge of relationship structure and performance monitoring, which must be supported by clear structures and responsibilities, must also be observed. In an international context in particular, cultural differences and misunderstandings between the partners can occur, which underlines the need for transparent communication processes.

Successful sales by Channel Sales requires close cooperation between internal sales teams and external partners. Channel Manager play a crucial role by ensuring that partners always have the current product information and monitor their sales activities to avoid duplication and conflicts. They also offer incentives to increase the sales figures and increase brand awareness, such as oracle.

In summary, the realignment at Sport 2000 Austria shows how important a modern partner management is for company success. The focus on strategic relationships and the support of modern CRM systems create the basis for future successes and a sustainable market position.