Family business Wedl celebrates 120 years of success in the food trade!

Family business Wedl celebrates 120 years of success in the food trade!

Saalfelden, Österreich - The family business Wedl, which traditionally works in the food trade, has proven to be extremely resilient in the 2023 financial year. According to a report by tirol.orf.at , the gastro supplier was able to increase its turnover to over 650 million euros, despite the challenges caused by the COVID-19 pandemy. Wedl mainly supplies catering and hotel love companies and currently has around 1,450 employees, with the shortage of skilled workers relaxed compared to previous years. Managing Director Lorenz Wedl announced that the company has created good conditions for future growth, especially through investments in logistics and digitization.

strong growth in the coffee area

Special attention is paid to the coffee area, which in 2023 recorded sales growth from 11 % to 42 million euros. This is also supported by the introduction of a new order app and the optimization of digital sales processes, such as prost-magazin.at . In order to better serve the growing proportion of deliveries that almost 74 % now do, Wedl has also optimized the logistics processes.

The company plans to celebrate the 120th anniversary for the coming year and is taking a positive balance for the past financial year. In addition to the investments in IT and sustainability, there are efforts to react through new market strategies and an extended range for growing demand for regional and high -quality products. These developments could prove to be decisive for Wedl's future competitiveness.