Rewe is investing 1.5 billion euros: a future plan for Austria!

Rewe is investing 1.5 billion euros: a future plan for Austria!

The REWE Group in Austria achieved a total gross turnover of 10.94 billion euros in 2024, which corresponds to an increase of 4.8 % compared to the previous year. In particular, the food trade, which includes brands such as Billa, Billa Plus and Penny, recorded an increase in sales of 3.9 %. The drugstore under Bipa even had an increase of 5.9 %, supported by the tenth anniversary of the sustainable own brand BI Good. In addition, tourism sales rose to 292.5 million euros and benefited from the catch -up requirement to pandemic, especially after the bankruptcy of a competitor. These positive developments go hand in hand with the announcement of a massive investment offensive of over 1.5 billion euros by the end of 2027 to promote Austria as a business location, such as ots.at

The investments are to flow into the branch moderation and the new logistics center in Wiener Neudorf. 600 million euros are planned for the restructuring of drying range logistics in the period of five years. Rewe Austria boss Marcel Haraszti emphasized the trust of the German owners in the location of Austria and the need to modernize existing areas. An investment package approved by the Supervisory Board thus represents the largest investment in the company's history, such as OE24.at reported.

Future -oriented measures and employee development

In 2024, the number of apprentices in the Rewe Group rose to around 2,400, while the total number of employees remained constant at 46,900. This is contrasting to a generally declining trend in the trade. In 2024, Rewe Group decreased 2.7 billion euros in Austrian products, which underlines local added value. Another aspect is the planned opening of more than 50 branches with Green-Pass certification by the end of 2025 to promote sustainable practices.

The Billa merchants implement a new model within the company, in which around 200 Billa supermarkets are to be managed by independent merchants by 2030. Billa has also launched the largest purely vegetable range in Austria and has only offered fresh meat from domestic production for five years.

market analysis and forecasts

The REWE Group not only pursues a profit maximization, but also relies on quality and sustainable growth. While inflation in Austria increased in 2.9 % and food prices at 2.6 %, no significant price increase in the food sector is expected for 2024, except for coffee, chocolate and orange juice. Nevertheless, the competitive situation has changed; Rewe lost market leadership to Spar in 2020, which in 2024 increased its market shares to 36.9 %, while Rewe fell to 33.6 %.