Kitchen planning: How to optimize your storage space for more satisfaction!

Kitchen planning: How to optimize your storage space for more satisfaction!

A current study shows that most customers are dissatisfied with the storage space organization in their kitchens. On a survey by Kesseböhmer, in which 1,000 people were interviewed, 85.7 % stated that they wanted to improve their kitchen organization. These findings are not only important for consumers, but also offer enormous potential to the kitchen trade. Through carefully planned storage solutions, retailers can not only meet the demands of their customers, but at the same time significantly increase their sales per kitchen. "Plan the kitchen from the inside-that's the key," explains Marc Overbecke, head of the service team trade at Kesseböhmer. This strategy could be crucial right now, in a time of decline in new facilities, to offer the customer real added value, as Kesseböhmer reports.

technological pioneering role

Kesseböhmer not only stands out in product design, but also in digitization. According to the report of "Focus Money", which is based on a comprehensive study by "Deutschland Test", Kesseböhmer has been recognized as "Digital Champion 2022" in the industry. In an assessment of 12,500 companies, the company has reached the highest score with 100 points and thus takes first place in its category. This shows how important it is for companies to invest in digital technologies in order to better achieve potential customers. The average online time per week is now over 65 hours, which underlines the relevance of digital strategies for the success of companies and, like Kesseböhmer, develops corresponding digital solutions that meet the modern requirements of kitchen retail.