Epiphany in Ludwigshafen: Expectations fulfilled, but where are the buyers?

Epiphany in Ludwigshafen: Expectations fulfilled, but where are the buyers?

Ludwigshafen, Deutschland - On January 6, 2025, the Epiphany took place in Ludwigshafen, which, however, could not attract the expected amount of visitors. Bridges and parking garages were still sufficiently occupied, which indicates a lower rush. Edmund Keller, senior boss of a local company, was still positive about the shops in the city center and explained: "It was better than in previous years."

Although the city center was less frequented, the real winners of the day were outside of this zone. In the surrounding areas, retailers and restaurants were able to benefit from a lively business.

trade developments in the metropolitan region

In the run -up to Epiphany, there was anticipation in the Metropolitan Region Ludwigshafen and Viernheim to the sales campaigns and events. Retailers expected an increase in the customer frequency and prepared for a lively business, such as wnoz reported .

The different developments in the inner city and suburban areas show that trade in the region actually has different facets that have both opportunities and challenges.

-transmitted by West-East media