Revolution in sport: how the reporting changes!

Revolution in sport: how the reporting changes!

In today's digital media landscape, which continues to develop, we observe an exciting struggle for the transmission rights of sporting events and the type of reporting. One current case is the chess chess in the Vorarlberg (WKV) Chamber of Commerce, which has caused a stir in the past few weeks. Vol.at reports that ... in this context that a large number of media platforms, such as the "Austria Press Agency" (APA) and the "German Press Agency" (dpa), bundle To provide sports events and election reports in an effective way.

These agencies offer live tickers, data centers and graphics that enable interactive access to current information for users. In addition, they use widgets, such as Slider with editorial content from the third -party provider "Elfenschaft" to improve the user experience. In combination with embedded social media content of platforms such as Facebook and Instagram, a dynamic information offer is created.

The importance of sports reporting

On April 26, 2023, the B4P trend study "Sports reporting in change" will be published by the Society for Integrated Communication Research (GIK). This comprehensive study underlines the great interest of Germans in sports-over 90% of the population, more precisely 91%, are sports fans. In addition, 84% actively perform sports and 73% regularly pursue sports reporting. This shows how important this aspect is for society.

It is particularly interesting that women at 85% do sports a little more often than men who value 83%. In comparison, however, 82% of men regularly read sports reporting, while the proportion of women is only 64%.

popularities and trends in sports

The B4P trend study also shows the most popular sports in the media. In the first place is men's football with 61%, followed by women's football, which is 44%. Other popular sports are ski jumping (43%) and biathlon (39%). Especially after the women's European Championships, which attracted 18 million TV viewers, the interest in women's football has increased significantly.

In addition, the growing interest in American football stands out, which rises to 42% in 30% of Germans, especially the 16-29 year olds. Esport is also becoming more important; 32% of those surveyed show interest, while 34% are enthusiastic about basketball and also 32% for snowboarding.

Future of sports reporting

The survey results of the B4P study show that 71% of German sports fans value neutral reporting. At the same time, 67% live reporting would like. Older sports fans over 50 years, with 73%, value live content than younger age groups. In contrast, the preferences for entertainment and personalization are clearly pronounced for those under 30.

The study also emphasizes that 66% of 16-29-year-olds already use paid sports streaming services. Nevertheless, there is also skepticism, since 35% of those surveyed have not used a paid service and that this cannot be considered in the future. The results are representative of the German online population and were raised in December 2022.

Overall, the combination of technological progress and growing interest in sports reporting illustrates that the media industry faces huge challenges and opportunities. The developments of the next few years will show how this dynamic will continue to develop and which solutions prevail in the digital space in particular.