Christmas sales in Austria: Change of the commercial landscape!

The real estate industry in Austria is facing a striking change: The combination of traditional trading places and digital offers changes the sales landscape during the Christmas season. According to a report by Leadersnet.tv, which will broadcast the Immolive expert discussion on December 3, digital formats are becoming increasingly important, while Christmas markets and catering still play an important role. The pressure on stationary areas is growing because they have to reinvent themselves. The central question remains: Which usage concepts make sense to attract investors and make the trade landscape sustainable?

In an exciting discussion round, in which experts such as Elisa Stadlinger von Örag, Peter de Leeuw from Vienna Airport and Mario Schwaiger von EHL take part, current challenges of the logistics industry are discussed. The “last mile” is particularly emphasized, which is crucial to meet the requirements of consumers and at the same time ensure efficiency. As the real estate world reflects according to LinkedIn's contributions at the #exporeal real estate fair, the office supplies are just as dynamic. While some rely on the return to the office, others favor remote work. It is emphasized that offices are under pressure in outskirts unless they offer attractive services at central traffic nodes.

multifunctional workplace concepts in the trend

The future of the office space focuses on the importance of "third places", where man and space go into a dynamic relationship. Working locations are required, instead of just one side by side: shopping and working should complement each other and both of them share knowledge and bundling resources. In this context, the idea of ​​multifunctional buildings is emphasized that can transform old trading areas into living work environments. The presentation of urban hubs in central locations of inner cities should noticeably influence the real estate landscape in the coming years, as is also indicated in the article at LinkedIn.