From the outsider to success: Veganista and the revolution of the ice in Austria!

From the outsider to success: Veganista and the revolution of the ice in Austria!

The entrepreneur Cecilia Havmöller not only revolutionized the Austrian ice market with her Veganista brand, but also pursued her personal story as one of the first veganists in Austria. At the age of 12, she decided to live vegan and had to do without her beloved ice creams from now on. Her frustration about the lack of vegan ice variants inspired her and her sister to found Veganista in 2012. According to Leadersnet started her journey with little experience in gastronomy or in the ice cream manufacturing, which changed when you took part in a workshop for milk -free ice cream in New Jersey.

During the early days, the challenge was enormous, not only with regard to product development, but also of public perception. Havmöller experienced threatening letters that they had doubts about their entrepreneurial skills. Nevertheless, Veganista was able to create over 600 different types of ice cream and has developed into a symbol for a modern vegan lifestyle in Austria in recent years. The perception of vegan nutrition has changed a lot since the 1980s, said Havmöller. Living vegan no longer applies to the outsider side, Nei, it has become "cool".

expansion and plans for The Lala

The sisters also created a concept for a superfood, juice and smoothie bar in Vienna with "The Lala". This bar, which was opened in May 2019 and is inspired by the culture of healthy eating in Los Angeles, had to close due to the Corona pandemic. Despite the increased costs and loss of sales, Havmöller, The Lala, plans to reopen in high -frequent locations. The concept includes a selection of healthy, nutrient -rich food and drinks that convince both taste and qualitatively. These include special "roundies" and various smoothies, all of which are vegan, according to the report by Vienna sausage stand .

The Lala wants to have a small but appealing interior that invites you to relax with a variety of plants and a bright color scheme. The menu includes healthy porridge dishes and a wide selection of fresh dishes for breakfast, lunch and dinner. The dishes are simple but tasty, and offer a variety of options, from the "Earth Lover" Roundie with quinoa and tofu to the sweet "Yellow Mellow" variations with tropical fruits.

market development

The growing popularity of vegan products is not only limited to the Austrian market. The global vegetarian market is expected to grow to $ 22.27 billion by 2025, such as Fortune Business Insights . Veganista plans to benefit from this trend and strives to establish itself as a worldwide brand. The future looks promising, and Havmöller is determined to continue to set the standards for vegan life culture and achieve new heights.