25 years L'Osteria: Nuremberg success story conquers Europe!

25 years L'Osteria: Nuremberg success story conquers Europe!

The Pizzeria chain L’Osteria, which was founded in Nuremberg exactly 25 years ago, celebrates its anniversary with an impressive expansion and a success story that enriched the European eating culture. Originally started on Pirckheimerstrasse, today the chain now comprises almost 200 branches in nine European countries and employs over 6,000 people. The founders, Klaus Rader and Friedemann Findeis, took over the local restaurant and accepted some challenges, such as the sudden disappearance of the cook after the takeover, which forced the two to concentrate on simple Italian dishes, as from Merkur reported.

unique concept and strategic expansion

l’Osteria is best known for her huge pizzas and pasta dishes. The first franchise branch opened in 2009 and since then the chain has developed rapidly, according to Wikipedia even with the aim of growing to 500 branches by 2030. The company has developed cleverly by using the "to go" business during the pandemic and kept the food quality high. These strategic steps were supported by an investment by the American investor McWin, who recently took over two thirds of the company, while cycling and finding will remain active in corporate management.

The success story of L’Osteria is an example of the successful combination of a family atmosphere and the concept of a large restaurant chain. At the same time, L’Osteria has caused itself with other innovative offers in gastronomy, among other things by introducing a pasta factory in Nuremberg and the constant expansion of its offer, which also includes wines and olive oil.