Bundesliga surprise: DFL defends billions of billions with flying colors!

Bundesliga surprise: DFL defends billions of billions with flying colors!

The German Football League (DFL) has achieved an impressive sum of 4.484 billion euros with the sale of national TV rights for seasons 2025/26 to 2028/29. This corresponds to an increase of 84 million euros compared to the current contracts. Hans-Joachim Watzke, the DFL supervisory board, described this success as "great" and emphasized that the Bundesliga continues to hold the second strongest media contract of all football leagues worldwide, as well as FOCUS

For the clubs, this means 1.121 billion euros annually, which contribute to financial stability, especially at a time when others achieve less income such as Italian and French. The results of the auction were presented to the 36 professional associations in Frankfurt/Main on Thursday. Watzke emphasized that the gloomy premonition was defied and showed how attractive the league remains. In addition, the current odds of 80:20 between the Bundesliga and the 2nd league remain when distributing the media money, whereby the discussion about new distribution models is now beginning, so Today.at .

The new TV partners and transmission modalities

Fans have to prepare for a new world of television: Sky will take over the Friday games and the individual broadcasts on Saturday, while DAZN will show the Sunday rates and the conference circuit on Saturday. This requires the audience to have two subscriptions to see all games of their favorite team live. These changes were described by the TV partners as a model of success, with Sky Germany boss Barny Mills proudly referring to the 87 percent live transmission rate. The most important free TV packages were awarded to ARD, ZDF and ProSiebenSat.1 so that the highlights are still accessible to a wide audience.