Risk factor research: How European carmakers can compete in competition

The automotive industry is facing a dramatic change! A current study by Bain & Company shows that young Chinese manufacturers put pressure on the established European car manufacturers. These new actors combine large quantities with high profit margins, while they invest significantly less in research and development (F&E) - only 27 percent of the expenses of large German manufacturers. This presents the long-established brands with considerable challenges that have to rethink their F&E strategies in order to remain competitive, such as pwc