Fitness trend: More and more seniors keep fit in the studio!

Fitness trend: More and more seniors keep fit in the studio!

At the beginning of 2025, a phenomenon in Vorarlberg's Fitness studios can be observed: the number of members explodes! The reason for the rush lies in the New Year's resolutions of people to do more sport. According to Karl Schmelzenbach, spokesman for the sports and leisure company specialist group in the Vorarlberg Chamber of Commerce, there is a clear change in user behavior. "In the past, the good intentions often did not last long," said Schmelzenbach, "but since the pandemic, customers have stayed in the gym for significantly longer." More and more people are aware of the importance of movement and know that they can train more effectively in the studio.

The long -term binding of members to the studios is particularly striking. Around 80 percent of customers have completed an annual subscription in a Dornbirner gym. The demographic location is also changing: more and more older people, even over 80-year-olds, use the fitness offers to counteract muscle breakdown in old age. This shows that health awareness has increased not only in the younger population, but also among the elderly. It is an impressive development that has revolutionized the fitness industry.

New health awareness and the role of the fitness studios

The change in dealing with health and fitness is not only shaped by the New Year's resolutions, but also by the knowledge of recent years. A large number of studies in the context of the health market show that fitness and well -being are increasingly focusing on. In a comprehensive market analysis, the relevance of fitness studios is emphasized as a health service provider.

For example, it is stated that the fitness market is of great importance and is constantly evolving. The growing number of members and the increasing interest in health aspects show the need for improved brand management and corresponding marketing in order to meet this development. You can find more details in the analysis of Springer .