Consumer change 2025: Interspar as possible in the supermarket!

Consumer change 2025: Interspar as possible in the supermarket!

In a discussion about changes in consumer behavior and their social importance, Johannes Holzleitner, Managing Director of Interspert, and the youth expert Ali Mahlodji emphasize the role of supermarkets as social intersections. The event took place in the newly opened Interspar Restaurant at the Vienna Schottentor, the first à la carte concept in an Austrian Interspar market. Holzleitner explains that Interspar is not only a dealer, but also "possible maker" and draws the conclusion from his over 25 years of experience in the food retail trade that supermarkets are in an unprecedented change.

The changes in the range are often due to technological progress, new eating habits and growing awareness of sustainability and health. Interspar offers more than 50,000 articles, 20,000 of them in the food sector, with a clear regional strategy that promotes variety in the range. This includes convenience products, regional meat and vegan alternatives. Holzleitner sees the company's task in not evaluating, but providing.

sustainability and consumption behavior in change

The past few years have been shaped by crises such as corona, supply chain problems and inflation that have strongly influenced buying behavior. A survey from November 2023 shows that 49 % of the respondents consider sustainability to be very important, but the price sensitive of consumers increase. Planned and conscious buying has largely replaced spontaneous purchases, while the price sensitivity means that the focus is becoming increasingly important for quality and durability. Nevertheless, this could affect the demand for sustainable products, since these are often more expensive, such as ifh köln determine.

It shows that the second-hand market, which has already reached a volume of 14.8 billion euros, will continue to grow. Many consumers buy secondhand for financial reasons (77 %) and not primarily from environmental awareness. In this context, the market for repair services, which was around 3.7 billion euros in 2022, could benefit from the desire for a long service life.

The influence of the generations

The younger generation, which is increasingly looking for meaning orientation and self -determination, looks at supermarkets as more than just shopping locations. Mahlodji emphasizes that this social function of the shopping facilities is also characterized by emotional binding, which cannot be replaced in the digital space. Interspar also promotes flexible training and empathetic leadership to win talents that expect more than just one salary.

Current data also show that consumers are increasingly acquiring both the second-hand and off-branding products in order to remain fashionable, despite financial challenges and increasing living costs. The trend towards more sustainable buying decisions could remain according to Marktforschung.de . Despite the challenges in times of inflation and crises, it becomes clear that rethinking in consumer behavior is necessary to do justice to the pressure on the environment and your own finances.

The orientation of the trading companies on these trends and the understanding of the changed needs of consumers turns out to be decisive for the future. The interplay of sustainability, quality and social aspects will shape the trade landscape in the coming years.