James Bond under new control: Amazon takes over the 007 heritage!

James Bond under new control: Amazon takes over the 007 heritage!

shock for the Bond fans: Controlling over the legendary James Bond franchise is broadcast by long-time producers Barbara Broccoli and Michael G. Wilson to Amazon. This decision marks a drastic change in the history of the famous agent, which is known for his "license to kill". As the Krone , numerous 007 projects are already being planned that the new owners want to tackle.

The shock waves went around the world when it became known that Amazon MGM Studios now had the right to access the Bond brand. Barbara Broccoli, who was present in Los Angeles on February 21, 2025 at the screening of "The Accidental GetaWay Driver", enjoyed the evening accompanied by Michelle Yeoh, known from "Tomorrow Never". In this film, Bond and Agentin Wai Lin fought against a malignant media mogul that aimed at global dominance. Strictly speaking, one can say that the choice of Amazon as a new home of 007 is not only a skillful business decision, but also represents the turning point for a franchise that has been very controversial for decades and has always remained loyal to its audience.

the financial implications

The exact conditions of this extraordinary deal have not been disclosed, but it is clear that Broccoli and Wilson continue to influence the franchise while they at the same time retain economic participation. According to the Hollywood Reporter, this decision is considered part of its withdrawal, and the income speaks for itself: Eon Productions, the company of Broccoli and Wilson, achieved a sales of £ 235 million in 2021, and even in years without new films, the income remained amazingly high. With this takeover, Jeff Bezos not only relies on the artistic side of the brand, but also on the enormous commercial potential associated with the Bond universe, which also includes toys and merchandise.

The trends in Hollywood show that control over fruitful intellectual property rights such as James Bond for companies is immense. As an analyst noted, the strengthening of the Bond brand Amazon could probably "rejoice again" from this transaction for years. At a time when franchise -oriented content is more in demand than ever, Amazon wants to mix up this market with the takeover, and it will be exciting to observe how they will shape the future of bond.

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OrtKrone, Österreich
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