Guidelines for advertising and sponsorship

Guidelines for advertising and sponsorship

advertising and sponsorship play an important role in the media landscape. At CNN, however, the editorial standards and the independence of advertising and sponsors are top priority. This means that at no point in advertisers or sponsors who pay for the publication of their products or services in connection with editorial content have an impact on which stories CNN reports, which people are interviewed or how the editorial content is presented on television and online.

Independent editorial content

The editorial content of CNN, even if they are sponsored, are created exclusively by the editorial staff of CNN or freelance contractors commissioned by these editors. This content is subject to the same editorial guidelines as not sponsored articles and videos.

transparent guidelines

The viewers can rely on the reporting at CNN is transparent and independent. Advertisers and sponsors never have the option of checking or approving content, neither before the broadcast nor after the publication.

Security of the audience interests

By strict separation of editorial content and advertising, CNN ensures that the interests of the audience are always in the foreground. This not only promotes the public's trust in our reporting, but also ensures the quality and integrity of the information that we provide.