TSA: Innovation leader about challenges in Austria as a business location

TSA: Innovation leader about challenges in Austria as a business location

Traktionssysteme Austria (TSA) has established itself as the world's leading manufacturer of electric motors and drive systems for rail and road commercial vehicles. In an interview with LEADERSNET, CEO Robert Tencl explains how the company, with over 60 years of experience, can score points through targeted strategies and personal customer contact. Despite the challenges of a shrinking Austrian business location, where unit labor costs have risen by almost 30 percent in the last three years, TSA remains innovative and customer-focused. The attractiveness for international customers is decreasing, so Tencl is demanding a reduction in bureaucracy and pragmatic solutions from politicians in order to remain competitive.

The international environment and market position

The geopolitical tensions between the EU, the USA and China have a direct impact on TSA and European industry. Tencl highlights that access to the Chinese market remains severely limited for European manufacturers, while the US offers a more favorable market environment. TSA sees potential for further growth through traditional export relationships and production facilities in Europe and the USA. The company has established itself as a partner for many operators and manufacturers looking for efficient and powerful Traction motors rely on TSA to prevail in a highly competitive environment.

Tencl also emphasizes the need for training and international networking to combat the shortage of skilled workers, which is particularly noticeable in technical professions. At best, TSA would like to respond to these challenges with a wide range of training and international cooperation, such as in India. Sustainability is not only an obligation, but also a requirement for the company, as 97 percent of the materials are recyclable and the products represent environmentally friendly mobility.