Austria stays on the brake when buying e-car-what are the reasons?

Austria stays on the brake when buying e-car-what are the reasons?

Vienna, Österreich - The mobility turn in Austria is in crisis! A current study by Deloitte shows alarming numbers in the field of electromobility. Only 7 percent of the respondents would consider a completely battery-operated car at the next car purchase, while only 8 percent would choose a plug-in hybrid. Matthias Kunsch, partner at Deloitte Austria, describes these figures as "frighteningly low" and warns that they could endanger the progress in electric car use. The survey was part of the "Global Automotive Consumer Study", the 31,000 people in 30 countries, including 1,000 from Austria to ask for their opinions.

obstacles to e-mobility

The reasons for the reluctance are diverse. For example, 49 percent of the respondents consider the small ranges of electric cars to be problematic, while 43 percent perceive the acquisition costs too high. The majority do not want to spend more than 30,000 euros for a new car. Even if there are now cheaper models, the market remains insufficiently diversified, as Kunsch notes. Another important factor is the charging infrastructure: 38 percent of the participants stated that the installation of their own charging station could not be implemented for them, while 18 percent find the costs unable to Interestingly, the numbers for the new registration of electric cars show a slow but constant increase. In January 2025, new car approvals rose by 16.5 percent compared to the previous year, which means the best annual start since 2020. Over half of these new registrations had alternative drives, with pure electric cars made 35.4 percent. Despite this positive development, the market share of electric vehicles, as the study results show, remains at a low level, with only 17.6 percent of new registrations in the year 2024.

This mixed balance sheet illustrates the challenges in front of which the electric car market is in Austria. While there is gratifying results in new registrations, consumer interest is declining, especially with regard to financial incentives and the general availability of electric vehicles. Riding back public funding could further tighten the situation, as can be seen in the results of the study. The path to electromobility remains rocky, while the demand for sustainable transport solutions continues to be on the brink. For detailed information on the results of the study, see the reports of vienna.at and orf.at .

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OrtVienna, Österreich
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