Supermarket is in crisis: traditional food before the end!

Supermarket is in crisis: traditional food before the end!

Linz, Österreich - The supermarket industry is on the abyss! Traditional foods are becoming more important, while the tastes of younger generations are drastically changing. According to a report by Kosmo , the GfK Consumer Panel Services show that after-war generation-current connoisseurs from Schmalz and other animal fats-differentiate the market. 41 percent of sales do not apply to this generation, while millennials and generation z, which drastically narrow down the market for animal products with their vegetable preferences.

changing preferences

The preference for herbal alternatives means that classic foods such as sauerkraut, blue cabbage and even filter coffee are increasingly disappearing on the shelves of the supermarkets. Instead, more and more younger consumers opt for trend drinks and innovative coffee preparations. The result: a dramatic decline in products that were essential for previous generations. Retail must adapt to stay over water and to meet the changing tastes. The traditional products are struggling for survival, while the demand for plant options increases significantly. This also shows in an analysis of Statista in recent years.

The trends are unmistakable: less and less loss is associated with conventional foods, since the younger ones turn away from the usual dishes. The adaptability of the retail chains is now required. The coffers for coffee filters are already empty and the shelves sparsely filled with foods that were once considered standard. To meet the challenges, supermarkets are forced to rethink their product catalog and to follow those trends that shape the future of nutrition.