Rutenburg's traditional business: Change and challenges in focus

Rutenburg's traditional business: Change and challenges in focus

in Rotenburg Auf der Wümme fight traditional family businesses against the challenges of modern retail. The Rinck Glaserei, which has been led in family hands since 1790, is under pressure through the emerging internet trade. In the seventh generation, Jürgen Rinck (62) is managed, who recognizes and notes the difficulties of the market: "In the past, you even framed handicrafts". Today the demand for art and pictures that are framed has dropped greatly, and the future of his company looks dark. Jürgen Rinck could be the last generation that continues the legacy, which is not only for the family, but also for the city of Rotenburg, as the Kreiszeitung reported.

The international pressure on local shops

The same thing is the Goldsmith's business of J.W. Thoden, which has existed since 1828. Master watchmaker Nils Hoffmann (58) continues his family tradition. He also sees himself confronted with the challenges of online trading and illuminates the changes in the industry. While repairs and individual jewelry production are still in demand, pure retail is becoming increasingly difficult. Hoffmann emphasizes that the general access to high -quality crafts, such as the repair of watches, remains crucial. "We stay with what we can," explains Hoffmann, and thus shows a confident look into the future, although he is irritated by the increasing paperwork, which modern requirements bring with it, as anywhere. reports.

Both companies face the challenge of keeping their traditions alive in a rapidly changing trade landscape. Despite the subdued expectations and increasing vacancies in cities, the preference for high -quality processing and personal services remains an anchor in the turbulent fluctuating economy. The question remains whether these business can survive the turning point or whether their traditions will soon only be history.