& Other Stories opens the second store in Vienna - REALLY FURTAGE FROM!

& Other Stories opens the second store in Vienna - REALLY FURTAGE FROM!

On April 17, 2023, & other Stories opened its second store in Austria. This new location at Neubaugasse 22–24, 1070 Vienna, complements the existing branch on Kärntner Straße. According to OE24.at , the store was designed with the aim of creating a tailor-made shopping experience that is amazed and discovering invited.

The color design of the new store is a real eye -catcher. Deep Burgundian tones, lush green, strong violet, tender beige and light blue, inspired by your own make-up line by & other stories, contribute to the unique atmosphere. Historical elements of the building were preserved and cleverly combined with art objects, creating a room between the gallery and the concept space. Lina Söderqvist, the Managing Director, expressed her joy about the opening and that you can share this new world with customers.

A look at current trends in retail

While while stories implement its vision, retail as a whole faces further challenges and changes. 2025 will be characterized by one year of change through technological innovations, changed consumer expectations and a focus on sustainability. According to arian.com , developments in recent years have been more relevant through new technologies and strategies, so that retailers have to adapt to remain competitive.

Artificial intelligence (AI) and machine learning revolutionize the industry. Smart algorithms enable efficient inventory management and personalized advertising campaigns. AI-supported merchandising allows real-time adjustments to the product range and dynamic price control, while chatbots and recommendation systems significantly improve the shopping experience.

Another important trend is the encounter between augmented reality (AR) and virtual reality (VR), which blur the boundaries between digital and physical shopping. Virtual changing rooms and interactive product visualizations are increasingly being used. Customers expect more than mere product recommendations: the demand for individual shopping experiences is growing. Hyper-personalization becomes a central term, as is an experience retail trade, which is shaped by events and pop-up campaigns.

sustainability in focus

Sustainability is becoming increasingly important for customers. Consumers pay attention to transparency in the supply chains, ethical procurement and environmentally friendly packaging. Initiatives for the circular economy are becoming increasingly important. Dealers have to integrate sustainability authentically and transparently to build trust and loyalty.

at a time when the digital and physical world increasingly merged, omnichannel integration becomes the standard. Customers expect a seamless change between online and offline experiences. In addition, customer loyalty programs develop, with a focus on exclusive advantages and personalized offers.

The future of retail will be shaped by brands, successfully combining technology, sustainability and consumer -oriented strategies. The trends clearly show that the change is not only necessary, but also an opportunity for innovative retailers to re -position themselves and to improve the shopping experience sustainably.