Lidl causes excitement: is the Easter bunny soon a passé?

Lidl causes excitement: is the Easter bunny soon a passé?

Lidl, Österreich - The discussion about the use of the term “Easter bunny” in retail is currently causing excitement. In particular, the Discounter Lidl has become the crossfire of criticism after some chocolate figures were referred to as "seat rabbits" in the current advertising brochure. This led to an intensive debate on social media, in which some Facebook users even considered a boycott against Lidl. The changed designation is perceived by many as an attempt to push the traditional “Easter bunny” out of language.

Lidl rejects all allegations and emphasizes that there was no intention to banish the term “Easter bunny” from the range. The term "seating bunny" is only one of several possible names for the chocolate products, which serves to better differentiate in the range. Other products that are advertised in the same brochure continue to bear the name "Easter Bunny". In addition, there are terms such as "smile bunnies" or "gold bunnies" in the catalogs of other manufacturers, which shows that Lidl is not the only provider with alternative names.

background for debate

The topic has triggered a lively discussion on social networks. Many users are concerned about the fact that the term “Easter bunny” may disappear from everyday language use. A Facebook user shared a photo of the Lidl prospectus with the inscription "Favorina Kleiner Sitzhase", which some users interpret as a sign of a cultural change. Lidl explained that the designation of the figures was due to their attitude: "Seating rabbits" are offered in the standing position during "Easter bunnies".

The discussion about the use of the term "Easter bunny" is in the context of a larger trend in the food industry. According to the news portal Spiegel, the industry plans to sell 240 million chocolate rabbits, which reflects a huge demand. It remains to be seen whether the different terms will create more clarity or confusion. The use of various names within the market is not new and is considered customary by the providers.

For further details on the original debate, you can read the reporting of Kosmo . Alternatively, Merkur Rapid information about Lidl’s reaction to the allegations. In addition, SPIEGEL Easter.