Culminated with a business season: 20% more customers on the fourth Advent!

Culminated with a business season: 20% more customers on the fourth Advent!

Wien, Österreich - On December 23, 2024, Austrian retail experiences a real customer rush, as the trade association reports. The past week of shopping was the most busy of the year. The number of customers on the fourth Saturday of Advent was astonishing 20 percent above the previous year. "The lust of buying was very satisfactory," said Rainer Will, managing director of the trade association, which indicates the increased demand for fashion, books, drugstores, animal supplies and toys. The turnover of sales also shows that stationary trade recorded slightly higher revenues than in the previous week, so Sn.at .

Kaufrush before Christmas

Especially today is of great importance for the dealers, since December 23rd typically considered the best in sales day of the year. Due to the calendar effect, many consumers have released themselves to get the last gifts. This is the last opportunity for the Late Shopper who go hunting gifts at the last minute. However, it is important to observe the statutory opening times; Shops must close on December 24th at 1 p.m., with some exceptions for confectionery and flower shops or a Christmas tree dealer who may have opened longer, as Today.at

In order to further boost sales, many dealers rely on massive discounts. Furniture stores offer discounts of up to 77 percent, while fashion and underwear providers also have attractive offers. The weather conditions in cities such as Vienna, Graz and Linz have also favored shopping behavior, since better weather attracted people to the shops. Inpatient trade also benefits from the fact that deliveries often no longer arrive in good time before the holidays, which means that customers go shopping more in business.