City cities in North Rhine -Westphalia: Change shopping behavior - what's next?

City cities in North Rhine -Westphalia: Change shopping behavior - what's next?

The inner cities in North Rhine-Westphalia (NRW) are currently experiencing a change that is characterized by empty shops and migrating companies. As Ruhr24 Inpatient trading recorded. An extensive study by the NRW Ministry of Economics has examined the shopping behavior of over 500 dealers, 13,000 customers and representatives of 28 city administrations.

The results show that over 85% of the respondents buy food and everyday goods in their city, while non-food products are increasingly being ordered online. The bookseller "Weltbild" filed for bankruptcy in 2024 and Schloss branches to concentrate on the online business. However, it is emphasized that inner cities are still significant meeting points for social interactions. Sundays are popular on Sundays, while in small cities the situation is particularly exhausting, since shops are closing and consumers switch to larger cities or on the Internet.

study on the future of trade in NRW

Minister of Economic Affairs Mona Neubaur underlines the importance of flourishing inner cities for tourism and the quality of life in NRW, where there are over 100,000 businesses with more than 750,000 employees. Inpatient retail is faced with challenges from growing online trading. The aim of the study is to gain knowledge about the current purchasing behavior and the importance of regional products. The survey includes around 15 minutes and is anonymous, while it is expected to be completed by the end of September 2024.