Esslingen mourns: traditional chocolate Haaga closes after 111 years!

HAAGA chocolate in Esslingen closes after more than 111 years. The traditional company, which is located at Pliensaustraße 15, is known for its chocolates, chocolates, candies and coffee specialties.

owner Siegfried Haaga announced this from the business. He cited the requirements of digitization and his age of 84. He explained that he no longer wanted to fulfill the legal requirements for the transition to the electronic age. The total sale began on January 7, 2025 and offers the loyal customers to pay off up to 30 percent.

reactions and assessments for closure

The closure of the business is perceived by many Esslingen as a loss of a "real institution". Customers express grief about the end of the business and remember personal experiences they had there. The sale on the first day also attracted a high rush, which illustrates the great popularity of Haaga chocolate.

The business was not just a fixture in the city center of Esslingen, but an institution for many people. Siegfried Haaga's decision to consider the requirements of digitization as too complex leads to a noticeable loss for Esslingen retail.